Data-driven, visualised coaching

Everything a coaching practice needs. Nothing it doesn't.

Coach Amp brings your sessions, scheduling, client development tools and AI support into one calm, EU-hosted platform - so you spend your energy coaching, not administrating.

Works where you coach

Equally at home on video calls and in person

Scheduling, preparation, reminders and records work the same whether your session is a Zoom call or a room with two chairs.

Works how you work

The client portal is optional

Run Coach Amp standalone for off-platform clients, or invite clients in when the portal helps them. Your practice, your choice - switchable per client.

01 · Sessions & Scheduling

Your calendar, handled

No-shows, timezone maths and booking ping-pong disappear - for video calls and in-person sessions alike.

Your availability, your rules

A weekly availability grid with buffer times, minimum notice and your own session durations. Clients only ever see slots you actually want to fill.

Client self-booking

Clients book, reschedule and cancel themselves within your rules. Every change updates both calendars and sends the right email automatically.

Two-way Google & Outlook sync

Booked sessions appear in your calendar, and your existing appointments block your Coach Amp availability. No double-bookings, no copy-paste.

Automatic meeting links

Google Meet, Zoom or Microsoft Teams links are created with the booking and travel with every confirmation.

In-person sessions too

Coaching happens in rooms as well as calls. Location-based sessions get the same booking, reminders and preparation.

Timezone-correct everywhere

You work in your timezone, your client books in theirs. Coach Amp does the conversion.

Calendar invites attached

Confirmation, reschedule and cancellation emails carry calendar attachments for both sides.

24-hour reminders

Sessions and discovery calls are automatically reminded a day ahead, for you and your client.

Discovery calls Growth add-on

Prospects book a discovery call directly from your availability. One free discovery booking on every plan; unlimited intake with Growth.

02 · AI Support

Deeply human, quietly intelligent

Preparation that used to take an evening now takes a minute - and it is always you who decides when AI runs.

AI session briefings

One click before a session produces a focused preparation brief from that client's history: recent themes, open threads, and what deserves attention today.

Live session recorder

An unobtrusive floating panel sits over your Zoom, Teams or Meet call. One click marks a key moment - you stay fully present with your client, and the AI gives your markers special emphasis in the analysis.

Session Packs

Turn a session into a polished, shareable summary: AI-assisted drafting, your edits, then publish. Clients get a clean web view, PDF export and email delivery.

Transcripts without typing

Send the meeting bot into your call (with your client's recorded consent), or paste and upload transcripts yourself.

On-demand analysis

Summaries and insights are generated when you ask for them, never behind your back. Moments you marked live carry extra weight. You stay the editor of the record.

Your practice assistant

Ask questions about a client or a session in plain language and get answers grounded in your own notes and documents. Conversations expire automatically after 90 days.

All AI features run only when you ask for them, on EU-processed models, and every output is labelled as AI-generated. Nothing reaches your clients directly - you review, curate and approve everything first, human-in-the-loop by design.

03 · The Reflection Toolkit

Data-driven, visualised coaching

Structured self-reflection your clients actually enjoy - and results you can coach with.

25 professionally built reflections

From Executive Edge, Leadership Compass and Founder Readiness to Digital Wellbeing and Life Balance - covering leadership, career and personal development.

Interactive visual results

Every reflection ends in a living, explorable chart with per-dimension ratings, band interpretations and guidance - not a spreadsheet.

Guidance built in

Every dimension carries plain-language guidance, so clients rate themselves with confidence instead of guessing.

Reflection Packs

Bundle reflections into a sequence and assign them to a client as a development arc, not a one-off.

Personal vs coaching spaces

Clients keep a private personal space; what they complete for coaching is shared with you deliberately, never by default.

04 · Customised to Your Coaching

Your methods, your voice, your instruments

Coach Amp adapts to the way you already coach - not the other way round.

Your models, your voice

Your coaching methods, frameworks and language run through the platform - the instruments you use carry your voice, not ours.

Build your own

Create custom reflections, onboarding questionnaires and intake instruments in your own words - your practice, your questions.

Your knowledge shapes the AI

You or your clients upload context documents that ground briefings, insights and the assistant in your material and your client's reality.

PDF exports with your logo

Session and journey reports export as polished PDFs carrying your logo - ideal for sending to clients you work with off-platform.

05 · Share & Compare

Development that spreads

Comparison and feedback experiences on personal reflections - the ones clients and explorers run privately, outside the coaching relationship - that people tell other people about.

One-to-one peer comparison

On personal reflections, a client or explorer invites someone they trust to complete the same reflection; both see their patterns side by side on one chart. Coaching reflections are never part of peer sharing.

Anonymous Benchmarks

Personal reflection results can be set against an anonymised cohort - never an individual, and never on coaching reflections. Nothing renders below 50 contributions, so privacy is structural, not a promise.

Social-ready share graphics Growth add-on

Results become downloadable graphics sized for LinkedIn and Instagram, generated in one click. With Growth they carry your name and logo.

Two AI reports per comparison

An individual reading for the peer and a comparison reading for the pair - observational, non-directive, generated only with explicit consent from both sides.

360° Feedback for personal insight

Clients and explorers can run their own confidential multi-rater rounds on 16 reflections built for it - self-view vs rater average with the perception gaps worth a conversation. Results stay theirs; EU accounts see results from just 5 responses.

06 · Grow Your Practice

The Growth engine

Free reflections do the introducing; Coach Amp does the remembering; you do the coaching.

Free explorer accounts

Anyone completing a shared reflection can keep their results with a free account - and every explorer who arrives through your link is attributed to you.

Lead inbox Growth add-on

Every attributed explorer in one filterable list with lifecycle status and hot/warm/cold temperature - so you always know who is ready for a conversation.

Conversion analytics Growth add-on

Your lead lifecycle as funnel, source split, engagement trends and weekly activity - the numbers behind your practice growth.

Share links that work while you sleep

Share reflections by email or as a broadcast link on social media; sign-ups are tracked back to your share.

Public reflection funnels

Campaign links put selected reflections in front of completely new audiences, with visitors attributed on arrival.

Direct lead messaging Growth add-on

Message interested explorers in-app, in realtime, before they ever become clients.

Conversion invitations Growth add-on

Invite an explorer into coaching with one click; their account upgrades to client with their private reflections still private.

Public coach profile & directory Growth add-on

A polished public page with direct discovery booking, plus sustained visibility in the in-platform coach directory.

Automated nurture & re-engagement

Welcome sequences, follow-ups, re-engagement nudges and dormancy handling run automatically on every plan.

07 · The Client Experience

A calm home for every coaching relationship

Optional by design: Coach Amp works fully with off-platform clients - invite clients into the portal when it helps them.

Works without client logins

Manage clients who never touch the platform: you run their sessions, notes, documents and preparation. They can come online later without losing anything.

Client dashboard

Sessions, reflections, goals and messages in one place your clients actually understand.

Goals, milestones & micro-actions

You or your clients set goals and milestones, agree concrete micro-actions between sessions, and watch progress accumulate instead of evaporating.

Realtime messaging

Coach and client chat in-app, with shared session-focus notes you can both see.

My Journey

A client's whole development - sessions, reflections, milestones - on one timeline, exportable as a PDF and shareable as a private web view.

08 · Practices & Agencies

Everything above, multiplied

One bill, firm-wide visibility, and privacy modes that respect each coach's client work.

Seats for your whole team

Start with 2 included seats and add up to 50; invite coaches by email and manage owner, admin and coach roles.

Firm-wide dashboard & central billing

Aggregate and per-coach activity in one view; one subscription covers the base plan, every seat and per-seat Growth.

Agency branding

Your agency logo and accent colour on PDF reports, your public agency page and coach cards.

Per-seat Growth Growth add-on

Switch Growth on exactly for the coaches who do business development.

Privacy modes

GDPR-conscious controls over what practice admins can see of a coach's client work.

09 · Languages

Coach in the language the work actually happens in

Four language versions

English UK, English US, and German with a real Sie or Du choice. Every user picks their own, and emails follow each recipient's language.

Coaching language per client

Set the language you coach each client in, independent of the app language either of you uses. Need another language? Talk to us.

10 · Trust & Privacy

The questions your clients haven't asked you yet

Hosted in the EU

Coach Amp is hosted in the EU, and AI processing runs on EU infrastructure in Frankfurt. Personal data carries retention and deletion rules, not good intentions. From August 2026, EU rules require AI-generated content to be clearly disclosed - Coach Amp has labelled every AI output from day one.

Your client hears you

Session prep, notes and patterns go to you alone. 360° reflections carry no AI at all. Nothing reaches your client unless you decide to send it.

Never in your coaching

Your coaching stays AI-free on the client side. The only AI a client or explorer can reach sits in the free shareable reflections that bring you interest, self-triggered and labelled.

Consent before recording

Recording and transcription start only with explicit, recorded consent that can be withdrawn at any time. No passive listening, no ambient capture.

Your sessions train nothing

Contractual no-training terms with our AI provider. What your clients say in session never becomes anyone's training data, ours included.

Audit trails

Who agreed to what, and when, always has an answer. Consent and sharing events are logged, so you can evidence them if a client asks.

Read our AI Statement

Ready to coach at a different level?

Join the coaches building deeply human practices - with the busywork handled.
EU-hosted, GDPR by design · Cancel anytime · Keep 100% of your revenue
The Coach Amp dashboard on a laptop